Assam teas are especially good where water conditions overpower more delicate teas, and are often enjoyed with milk.

Ingredients: Black tea (Assam)

Caffeine Caffeinated
Cup Strength Strong
Origin India
Tea Format Loose Tea
Type Black

Smoothly malty, high-grade Assam  Review by  Julia

There are times you simply want a flavourful, smooth, mellow black tea -- and this is perfect for those moments. It's excellent enjoyed on its own, with a splash of milk, or served in East Frisian tea ceremony style. Truly delicious and worth every penny.

Posted on 2022-01-04

Great  Review by  Mervette

A great tea - a grade above the tippy golden and if you're able to afford it it's worth every cent. the tippy golden would be a great second to this one. this is so mellow and if you like a hot strong cup of tea this is the one to buy. of course you could always make it weaker. a little goes a long way too.

Posted on 2018-09-12

wonderful  Review by  Tom

My Assam Superior Golden Loose Tea arrived today. I am enjoying my first cup. It's really good. Yes, this is an expensive tea, but worth every cent, including the wait for it come across the continent (which it did, actually, quite quickly).

Posted on 2017-07-27

The Finest!  Review by  Todd

If money were no object this might be the only strong black tea I would drink. The fragrance is heavenly and the malty taste combines perfectly with a subtle earthy sweetness. This tea is never bitter or chalky. The quintessential top grade Assam by which all others are compared. Simply the finest!

Posted on 2015-01-05

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Flavour Profile Guide

Tea and coffee tasting is a very individual, multi-dimensional experience: one person’s perfect cup can be too strong or weak, too brisk or watery for the next person. At Murchie’s, we believe that the best tea or coffee is the one that YOU like the best! We use the following flavour profile guides to help compare our teas and coffees within a relative scale.

Tea Strength Ratings

This rating method indicates the strength of flavour each tea has when brewed according to our brewing guide.

Light/Delicate Tea | Murchie's Tea & Coffee              Light/Delicate: Very light in colour and delicate in flavour
Medium Tea | Murchie's Tea & Coffee              Medium: Medium-light cup with slightly fuller cup
Medium-Strong Tea | Murchie's Tea & Coffee              Medium-Strong: Medium-dark cup, medium body, and full flavour without harshness
Strong Tea | Murchie's Tea & Coffee              Strong: Full body, rich cup, takes milk well
Very Strong Tea | Murchie's Tea & Coffee               Very Strong: Rich, dark cup with very full, strong flavour and briskness

Coffee Ratings

We rate the flavour properties of our coffees along two dimensions: roast and body.

Roast is simply a result of how long and how hot the beans have been roasted, which can be seen in the colour of the finished bean, and typically results in general flavour traits:

Light Roast           More acidity, brightness and a slight pucker
Medium Roast           Slightly richer flavours, some acidity, enhanced creaminess
Dark Roast           Distinctive roasted flavour, sometimes notes of toasted sugar or charcoal

Body is the term used to describe how the brewed coffee feels in your mouth:

Light Body           Easy to drink with little lingering flavour, ‘thin’ or ‘clean’ feeling on the palate
Medium Body           Heavier, creamier mouth-feel with more lingering flavour
Full Body           Rich, full-mouth feeling: hits all of the palate and lingers

Brewing Guide | Murchie's Tea & Coffee

Tea Brewing Guide

Different types of teas should be brewed according to certain times and water temperatures to bring out their best flavours. Use this guide as a starting point, and then experiment until you find the perfect brewing method for your favourite tea.

Based on approximately one level teaspoon (2.5g) of loose tea or one tea bag per 6-8 ounce (180-240ml) cup. For stronger flavour, add more tea. Brewing for longer may increase the strength of the tea, but will likely also cause bitterness.

Brew times shown in minutes.

Coffee Brewing Guide

The simplest methods for brewing coffee are drip coffee, pour over and French press. These guidelines are a starting point; modify the ratio of coffee to water, the grind, and brewing time to your taste. If your coffee is not strong enough, increase the proportion of coffee per cup of water, grind the beans finer, or allow them to brew longer – or any combination of these factors. If your coffee is too strong, simply do the opposite.

Drip coffee or pour over method: hot water is gradually poured over coffee grounds and slowly drips through

  • Fine to medium grind coffee
  • 1.5 to 2.5 tablespoons of coffee per cup of water
French press: coffee grounds are ‘steeped’ in hot water, and then a filter presses down the grounds, allowing the finished coffee to be poured off
  • Coarse grind coffee
  • 1 to 1.5 tablespoons of coffee per cup (e.g. 4-6 tbsp for a 4-cup French press)
  • Pour about 1/3 of the water over the coffee grinds; wait about 30 seconds and then pour in the rest
  • Wait 4-5 minutes, then push down the plunger to separate the grounds from finished coffee, and enjoy!

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