Individually Wrapped Tea Bags

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Flavour Profile Guide

Tea and coffee tasting is a very individual, multi-dimensional experience: one person’s perfect cup can be too strong or weak, too brisk or watery for the next person. At Murchie’s, we believe that the best tea or coffee is the one that YOU like the best! We use the following flavour profile guides to help compare our teas and coffees within a relative scale.

Tea Strength Ratings

This rating method indicates the strength of flavour each tea has when brewed according to our brewing guide.

RATING		RATING PROFILE
		Light/Delicate: Very light in colour and delicate in flavour
		Medium: Medium-light cup with slightly fuller cup
		Medium-Strong: Medium-dark cup, medium body, and full flavour without harshness
		Strong: Full body, rich cup, takes milk well
		Very Strong: Rich, dark cup with very full, strong flavour and briskness

Coffee Ratings

We rate the flavour properties of our coffees along two dimensions: roast and body.

Roast is simply a result of how long and how hot the beans have been roasted, which can be seen in the colour of the finished bean, and typically results in general flavour traits:

Body is the term used to describe how the brewed coffee feels in your mouth:

Tea Brewing Guide

Different types of teas should be brewed according to certain times and water temperatures to bring out their best flavours. Use this guide as a starting point, and then experiment until you find the perfect brewing method for your favourite tea.

Based on approximately one level teaspoon (2.5g) of loose tea or one tea bag per 6-8 ounce (180-240ml) cup. For stronger flavour, add more tea. Brewing for longer may increase the strength of the tea, but will likely also cause bitterness.

Brew times shown in minutes.

Coffee Brewing Guide

The simplest methods for brewing coffee are drip coffee, pour over and French press. These guidelines are a starting point; modify the ratio of coffee to water, the grind, and brewing time to your taste. If your coffee is not strong enough, increase the proportion of coffee per cup of water, grind the beans finer, or allow them to brew longer – or any combination of these factors. If your coffee is too strong, simply do the opposite.

Drip coffee or pour over method: hot water is gradually poured over coffee grounds and slowly drips through

• Fine to medium grind coffee
• 1.5 to 2.5 tablespoons of coffee per cup of water

• Coarse grind coffee
• 1 to 1.5 tablespoons of coffee per cup (e.g. 4-6 tbsp for a 4-cup French press)
• Pour about 1/3 of the water over the coffee grinds; wait about 30 seconds and then pour in the rest
• Wait 4-5 minutes, then push down the plunger to separate the grounds from finished coffee, and enjoy!